Royal tournament Krušovice in NHL 21

For the Krušovice beer brand, we mediated its entry into the world of sports, in the form of the Royal NHL 21 tournament. It consisted of four open qualifiers which were attended by 400 virtual hockey players, and then the final tournament with a studio stream. The final also had a professional commentary by Ondřej Kvarda and Richard Tesař, and competitors played for PlayStation 5 console and gift packages of alcoholic and non-alcoholic beer.