AXE COOL League

With the AXE brand as the titular partner, we kicked off a new era of the FIFA league in the spring of 2021. Complete league branding, product placement, competitions and also a tailor-made showmatch of the best players, which was realized under the slogan The New AXE Effect - anyone can play. The emphasis of the campaign was mainly on connection with the community, which actively participated in the nomination of players for the showmatch.